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Top 3 P’s of the Packaging Protocol You Need to Know
Packaging is the first thing that customers usually notice when they want to purchase any product. Customers will remember the packaging than any other product aspect so it is important to invest in quality packaging.
Custom printed packaging can protect your product, boost brand awareness & and increase sales. Stylish packaging will draw customers in & boring packaging will drive your customers away. Your brand packaging should be unique & attractive to captivate customer’s attention. Keep reading!
What is Packaging Protocol?
Packaging protocol is all about 3 main P’s that ultimately focus on product protection, presentation & preservation. Without these 3 main P’s you cannot make your packaging attractive & stylish. So, let’s discuss these 3 P’s one by one in detail:
1. Protection:
Your packaging should be designed to protect products from inside. Packaging is not only used to grab customers’ attention but also must provide protective features so that products won’t get damaged during transit.
Brands normally overlook the importance of packaging and lose customers’ trust & brand reputation in the long run. So, in this way, you must come up with packaging that not only provides aesthetic appeal but also protects your products from any damage as well.
2. Presentation:
After product protection, presentation plays an important role. With the latest growing trends, product packaging plays an important role in capturing customer’s attention & increase sales. To enhance customer trust & brand awareness, try to come up with unique & attractive packaging.
A memorable first impression will turn your existing customers into satisfied & loyal ones. But if your product packaging is unattractive & boring, customers pass over to another product that looks eye-catching & stunning.
3. Preservation:
If you own a food business & sell delicious food items, what if the customer receives spoiled or smelly food inside? With this, your customers not only get disappointed but also stop purchasing from your brand due to which the business may lose revenue.
As the packaging industry nowadays deals with many products, the demand for custom-printed boxes is on the rise. So, if you want to compete in the market, you have to present your product in the most stylish & preserved way.
Final Words!
By understanding and implementing these three P’s of packaging protocol, you can create custom printed packaging that effectively protects your products, enhances your brand’s image, and drives consumer satisfaction. Remember, your packaging is often the first and last impression your customers have of your product, so make it count.
