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What is Excessive Packaging & Why You Need to Avoid it?
Brands know the importance of sturdy and durable packaging to present their products within it. They understand that elegant and stylish packaging can add extra appeal to product. But some brands do not know the real meaning of excessive packaging.
Excessive packaging is any type of packaging that is wasteful and doesn’t contribute to environment. Also, the custom printed packaging that doesn’t add anything in terms of aesthetic appeal or creative appearance are considered as excessive packaging.
In this blog post, we are going to discuss excessive packaging in detail and why you need to avoid it.
What do you Mean by Excessive Packaging?
Excessive packaging refers to the use of excessive materials during shipping process. It can refer to any type of product packaging like food, electronics, and other household items. In simple words, it refers to wasteful use of materials and other customisation options.
It can include:
- Multiple layers of packaging
- Large containers
- Adding unnecessary features or customisations to enhance overall appeal
Excessive leftover packaging materials waste raw materials, money and effort. So, try to avoid them at any cost. But the question is how to avoid it? Let us answer it in the remaining blog post.
Why you Need to Avoid Excessive Packaging?
The following are some of the prominent impacts of excessive packaging or why you need to avoid it.
Environmental Impact
One of the main issues with over or excessive packaging is that it has impact on the environment. This is particularly concerning if you use single use plastic materials, non-recyclable bubble wraps or polystyrene packaging.
Normally, excess packaging ends up with wasteful material that is difficult to decompose and harming the overall environment. Overpackaging also results in the consequences of sources like energy and raw materials so it is good to avoid it at any cost.
Costs
With excessive custom paper packaging, your packaging costs dramatically increased as you have to pay for wasteful resources like materials and costs. Also, the cost of production and shipping also increases that may slow down your business growth.
By reducing excessive packaging usage, you can decrease your packaging costs. It’s good for both manufacturers and suppliers without any time wastage and cost considerations. So, try to overcome unnecessary higher costs for better brand growth and values.
Brand Perception
Brand worth or perception plays an important role to build effective customer base. If your target audience is eco-conscious customers or those who like minimal packaging, do not commit a mistake by using excessive packaging.
Moreover, when you over package your products, you may show your customers that your brand is not committed to avoid wasteful packaging. When you want to compete among competition, every impression counts so make it positive and memorable.
Final Thoughts!
Avoid excessive packaging wherever possible. It not only leaves a negative impact on brand perception but also increase your packaging costs and create environmental issues. We guided you in detail with consequences, drawbacks and negative impacts.
With right packaging supplier like Emenac Packaging UK, you can cut down your packaging costs wisely and choose the right packaging materials. Our experts will guide you with each step of custom packaging for better brand perception.
